I spent my last post looking at Publishers, ebooks and what successful strategies could be used to make money. I want to return to that briefly, as I’ve just read in the Sunday Times that two publishers have got it completely wrong.
Random House and Hachette, which together control just over…
With Chris Anderson's next book Free due to be previewed on the front cover of Wired magazine next week, there’s a lot of chatter about how the way to make money in the future is to give stuff away. That’s a gross simplification of the economics of free, but it basically sums it up.
Kevin…