Microsites for arts projects (revisited)

Following up from my “Microsites for Arts Projects” post in August, I noticed that Maki at DoshDosh had (quite separately) published a similar article in September entitled “How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure“.

Maki lists five points (far more clearly than I did) about the benefits of microsites, the first three of which I’ll paraphrase here as I think they’re the most relevant:

1. Single issue: clear, simple, immediate.
2. Reference-friendly: people are far more likely to link to a microsite than to a page on a larger site.
3. Novelty/Simplicity: easily digestible, fun, engaging.

I’m glad to see that the idea of microsites is growing – they can only get better as clever people than me work out how to make them more interesting.