If you follow my Twitter feed, you might have seen this tweet: Here's that same tweet embedded (you can click the link in the Tweet to see the tweet as it appeared to my followers): My next Art Email Newsletter will be sent in just a few days - subscribe to it without even leaving Twitter: https://t.co/gOHTHmZAwm—…
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Ariana Osborne is credited as “Chief Mechanic” on the FreakAngels(1) web-comic/graphic novel series (written by Warren Ellis, artwork by Paul Duffield). In practice it seems that this means she’s the web designer/maintainer and general “make the crazy idea work in practice” person. One…
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As I’ve been working on The Book of the Erinyes I’ve been trying to work out who it’s likely to appeal to. The problem is that it doesn’t fit comfortably in any one area. It sits between art and craft, between bookbinding and book art, between mainstream and underground. It’s art made…
Twitter is the rising star of social media at the moment, and is a surprisingly good tool for artists. From US President Barack Obama’s use of Twitter throughout his election campaign to the UK comedian Stephen Fry’s high-profile use of Twitter, it’s clear that it’s gaining a lot of ground…
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Following up from my “Microsites for Arts Projects” post in August, I noticed that Maki at DoshDosh had (quite separately) published a similar article in September entitled “How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure“. Maki lists five…
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I’m going to concentrate on HTML email design here rather than best practice for sending your emails or building your email list. Suffice to say that you should never email someone without their clear and express permission (opt-in NOT opt-out should be your strategy) – don’t get impatient…
In my earlier post on using Facebook to promote your artwork I promised an update on how it was going. So here’s the first update. Rather than doing a massive campaign of promotion for my Facebook page, I’ve been doing a few smaller discrete promotions to study the effectiveness of each one. …
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In my job at a publishing company we often have to create special one-off mini-websites for individual books, book series or for the books by a particular author. These are in addition to the book’s page on our main website. They act as focused marketing sites for books that are likely to sell…
Facebook Pages are a recent addition to Facebook, and they’re currently the best way for an artist to promote their artwork on Facebook (better than Facebook Groups, which are an earlier addition). If you’ve got a normal Facebook account then setting up an Artist’s Page is very easy: go to…
I was chatting to a good friend of mine yesterday about business strategies for her music. She’s not planning on chart-topping super-stardom, she just wants to have a plan for getting her music out there and hopefully making some money on it. So, I thought I’d put together my ideas for…