Those of you that venture beyond this blog to other parts of this website will probably know I’m currently working on a limited edition series of handmade artists books. In this post I want to show how all the elements of this website will work together to help promote this new artwork, and a…
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Freeconomics took another step into the mainstream this week, as Multiplatinum-selling pop group McFly announced they would be giving away their new CD with The Mail On Sunday on July 20th. Now, in terms of brands that combination is enough to make me vomit (I hate McFly and I hate the Daily Mail/Mail…
Building on Chris Anderson’s article Free! Why $0.00 Is the Future of Business I wanted to try to summarise some of the freeconomics models that have been tried out so far (if I’ve missed any, please feel free to add them in the comments). For the purposes of this summary I’m ignoring products…
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In every industry I’ve worked in, people have been obsessively concerned about underpricing their products. Underpricing, they say, devalues the products (because, as Chris Anderson pointed out recently, they make the mistake that “the only way to measure value is with money”). This “underpricing=bad”…
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When text on the web is free and abundant (even more so than music and images), why should a person pay for it? In other words, how can writers (and by “writers”, I’m including writers of fiction, screenplays, academic theory, graphic novels, journalism etc.—the whole kit and caboodle)…
With Chris Anderson's next book Free due to be previewed on the front cover of Wired magazine next week, there’s a lot of chatter about how the way to make money in the future is to give stuff away. That’s a gross simplification of the economics of free, but it basically sums it up. Kevin…
Read the rest of “Books cased in perfumed woods, doubly precious because no one can read them”…