Twitter is the rising star of social media at the moment, and is a surprisingly good tool for artists. From US President Barack Obama’s use of Twitter throughout his election campaign to the UK comedian Stephen Fry’s high-profile use of Twitter, it’s clear that it’s gaining a lot of ground…
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Facebook Pages are a recent addition to Facebook, and they’re currently the best way for an artist to promote their artwork on Facebook (better than Facebook Groups, which are an earlier addition). If you’ve got a normal Facebook account then setting up an Artist’s Page is very easy: go to…
I was chatting to a good friend of mine yesterday about business strategies for her music. She’s not planning on chart-topping super-stardom, she just wants to have a plan for getting her music out there and hopefully making some money on it. So, I thought I’d put together my ideas for…
The 2006 blog post Five mistakes you’re probably making with your MySpace page (on Andrew Dubber’s blog New Music Strategies) applies equally to visual artists as it does to musicians. The five mistakes (expanded on in much better detail in the blog post itself) are: Using MySpace as your…
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I wanted to take a short break from writing long articles to provide a quick list of links to various sites and online tools which can help artists with selling art online. So, in no particular order, I give you: Strategies & tactics for selling art online Empty Easel – Selling Art Online:…
OK, read this blog post by Kevin Kelly first. It’s the first time (in my knowledge) that a seasoned commentator has turned their attention to how an individual artist/writer/musician can work in a long tail environment, rather than examining it from the point of view of retailers (Kevin does…
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I spent my last post looking at Publishers, ebooks and what successful strategies could be used to make money. I want to return to that briefly, as I’ve just read in the Sunday Times that two publishers have got it completely wrong. Random House and Hachette, which together control just over…
There’s been a lot of analysis about Radiohead‘s “pay what you think it’s worth” new album digital release at the tail end of last year. Much of the comment was positive – which I’m generally in agreement with because I think Radiohead made a good move. Most of the handful of detractors…
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